The Email Marketing Strategy That Works is Not a Campaign
As a copywriter and digital marketer, I’ve worked on email marketing campaigns for as long as I’ve been in this industry. What I’ve noticed about the email marketing strategy that works is that it usually isn’t a “campaign” at all. A weekly email newsletter that is sent with the intent to serve and provide value to the recipients is the key.
This is difficult to accomplish if you’re a retail outlet emailing new sale details every week. In fact, I’ll freely admit that this strategy works best with those who are selling a service contract (aka a “relationship”) and/or trying to build a community, rather than sell a one-time consumer purchase.
If you have ideas to share and value to bring people, however, this is the right strategy for you.